Intro
Strong communication starts with strong thinking. This service helps teams define the story behind their work — what they’re saying, why it matters, and how it fits together. Each tier reflects a different level of complexity, audience reach, and strategic depth.

Tier 1: Core Narrative Foundations: Focused scope, early clarity

Best for teams needing a crisp, well‑defined story.
This tier focuses on:

• framing the core narrative, purpose, or decision

• identifying primary audiences and what they need to understand

• establishing key messages and proof points

Ideal when teams need fast clarity and a strong starting point.

Tier 2: Integrated Content Architecture: Multiple contributors, growing complexity

Best for initiatives requiring consistent messaging across teams or channels.

This tier includes:

• coordinating input from SMEs or artner teams

• adapting messages for different audiences or formats

• building reusable content frameworks, templates, or toolkits

Common when content must stay aligned across multiple hands.

Intro: When organizations shift — especially through technology — communication becomes the bridge between intention and understanding. This service supports teams through moments of change, helping them explain what’s happening, why it matters, and how to bring people along. Tiers reflect the scale, visibility, and coordination required.

Tier 1: Focused Transformation Comms: Localized change, defined audiences

Best for specific teams or workflows undergoing a meaningful shift.
This tier focuses on:

• clearly explaining what’s changing and why

• anticipating questions and points of confusion

• developing a single, aligned message for the impacted group

Works well when the change is important but contained.

Tier 2: Cross‑Team Transformation Support: Multiple groups, coordinated communication

Best for transformations affecting several teams, capabilities, or ways of working.
This tier includes:

• aligning leaders on tone, message, and timing

• supporting communication across audiences and channels

• providing materials teams can use to reinforce the message

Common for platform rollouts, workflow changes, or multi‑team launches

Tier 3: High‑Visibility Transformation Communications: Scrutiny, complexity, or adoption risk

Best for transformations where communication quality influences trust, readiness, or perception.
This tier supports:

• executive‑level message validation and sequencing

• tightly coordinated communication plans

• advisory support throughout rollout or course correction

Appropriate when expectations are high and clarity is essential.

Intro: Some teams need a partner who can stay close to the work. This service provides ongoing strategic guidance, message refinement, and leadership support across initiatives. Tiers reflect the level of involvement and cadence needed to keep communication aligned and effective.

Tier 1: Advisory Lite: Periodic guidance

Best for teams that need occasional support.

Includes:

• a regular strategy check‑in

• async feedback on priority items

• light guidance to prevent small issues from escalating

Often used as an entry point.

Tier 2: Active Advisory: Consistent support

Best for teams with ongoing communications activity.

Includes:

• more frequent strategic touchpoints

• ongoing review and refinement

• support during active initiatives or launches

Common when communications decisions arise regularly.

Tier 3: Fractional Partner: Embedded, senior‑level support

Best for teams needing consistent, experienced judgment.

Includes:

• embedded advisory support

• proactive guidance during growth or change

• pattern recognition and risk‑spotting before issues surface

Functions like a fractional communications leader.

Intro: Separate from core services; available when grounded in strategy.

Some situations call for more direct execution — not instead of clarity, but in service of it. While Lumen’s core work is advisory‑led, we also provide hands‑on support when teams need help producing, refining, or delivering communication assets, especially when speed, alignment, or quality matter.

This work is typically scoped in support of a broader initiative or defined communication need, rather than offered as a standalone core service.

Support May Include:

• content development and refinement

• executive and leadership communications drafting

• campaign and program messaging support

• internal communications assets and toolkits

• presentation, briefing, or enablement materials

• coordination with design, video, or production partners

• social or channel‑specific messaging guidance

Executional work is most effective when it’s grounded in clear thinking. When Lumen supports execution, it’s done with attention to intent, consistency, and how messages will actually be used — not just delivered. Availability and scope depend on fit, timing, and the nature of the work.

How This Fits With the Rest of Our Services: Ad hoc support sits alongside our advisory work as a way to help teams carry strong thinking through to strong execution. Some moments call for guidance. Others call for structure. And sometimes, teams simply need help getting high‑quality materials across the finish line — including coordination with design or video partners when that elevates the work.

We help teams understand what role is needed when, and ensure the final output reflects the clarity we build together.