Narrative & Content Strategy
Strong communication starts with strong thinking. This service helps teams define the story behind their work — what they’re saying, why it matters, and how it fits together. Each tier reflects a different level of complexity, audience reach, and strategic depth.
Tiered Packages
Tier 1: Core Narrative Foundations
Focused scope, early clarity
Best for teams needing a crisp, well‑defined story.
This tier focuses on:
Framing the core narrative, purpose, or decision
Identifying primary audiences and what they need to understand
Establishing key messages and proof points
Ideal when teams need fast clarity and a strong starting point.
Tier 2: Integrated Content Architecture
Multiple contributors, growing complexity
Best for initiatives requiring consistent messaging across teams or channels.
This tier includes:
coordinating input from SMEs or artner teams
adapting messages for different audiences or formats
building reusable content frameworks, templates, or toolkits
Common when content must stay aligned across multiple hands.
Tier 3: High‑Stakes Narrative Strategy
Visibility, risk, and downstream impact
Best for situations where narrative quality affects trust, alignment, or outcomes.
This tier supports:
executive‑level message shaping and validation
multi‑channel content planning and sequencing
advisory support through review cycles and decision points
Appropriate when clarity and precision carry real consequences.
Not Every Situation Fits Neatly
Many engagements blend these areas or require a more tailored approach.
If you’re navigating a situation that doesn’t clearly fit a category — or aren’t sure where to start — we’ll help you think it through and shape an approach that’s appropriate for the moment.